White Papers

Evolution of CRM Driven Onboarding

Banking and corporate sectors, the main drivers of today's global economy, often depend on customer relationship management (CRM) systems to onboard their customers. These CRM systems although comprehensive have gradually become complex and are no longer able to provide a seamless and rewarding experience to all involved.
 
This white paper describes the primary challenges in the CRM framework that makes onboarding complex and then look at how one of our customers managed to spectacularly overcome the challenges involved with a path breaking thought process and digital re-engineering with the help of our state of the art digital experience platform.
This paper aims to showcase our recommended Evolution-of-CRM-Driven-Onboarding:
  • Predicaments of Traditional CRM driven Onboarding
  • Digital pioneering of CRM assisted onboarding
  • Digital CRM – The way forward

Digital Transformation Roadmap

Digital transformation is a continuous journey and it has become essential for every bank to embark on it to survive in today's ever changing financial landscape.

It cannot be viewed as a one-time exercise or a periodic reactive process lacking long-term vision and strategy. A successful digital transformation journey requires certain constituents to be blended appropriately with some key considerations prevailing in the bank's ecosystem in a phased manner.

This paper aims to showcase our recommended Digital Transformation roadmap and explains:
  • Essential Constituents
  • Key Considerations in Ecosystem
  • Digital Transformation Stages
    Download the white paper to learn more about the insights we have gained during our engagement with banks during their digital transformation journeys.

The role of the mobile application development platform in creating
business value through user experience

User experience has evolved from a 'nice to have' to an essential attribute of the mobile app. It is fast outgrowing its smartphone origins to influence the very development and usage of the information system of the future. Today, UX is a powerful differentiator for mobile applications. Above all, a great user experience is also a source of strategic business value.

This whitepaper briefly analyses how platforms enables enterprises overcome limitations of conventional app development processes, with respect to user experience.

  • Enabling enterprises adopt a planned, strategic and consistent approach to UX
  • Helping enterprises institutionalize the above UX design process
  • Facilitating the enforcement of standards and guidelines
  • Shortening the development cycle

Enterprise Mobility: Driving employee productivities and re-defining existing
enterprise application ecosystems

Across industries, enterprises today can no longer stay away from the changing paradigms in the technology landscape. With improved computing powers, storage capabilities, device portability and increased technology penetration, the technology frontiers have been pushed further. New trends such as the SMAC (Social Media, Mobile, Analytics and Cloud Computing) are becoming quite pervasive and are now the new market realities.

This paper analyses the internal impact of adoption of mobile
technologies with respect to the following areas:

  • Enabling enterprises adopt a planned, strategic and consistent approach to UX
  • Helping enterprises institutionalize the above UX design process
  • Facilitating the enforcement of standards and guidelines
  • Shortening the development cycle

The mobile application development platform: Enabling the
enterprise mobility mindset

The mobile app in its various forms, namely enterprise, B2B and B2C, has become a vital cog in the organizational wheel – as a tool of enterprise productivity, as a medium of consumer engagement, and as a facilitator of stakeholder relationships. But even as enterprises embrace mobile app adoption they are grappling with its flip side, which is the multiplicity of operating systems & platforms, device types & form factors.

We believe, based on our experience with clients that this calls for
a three-way shift in the enterprise mindset. This whitepaper analyses,
these aspects in detail.

  • From an enterprise app to enterprise-wide appification
  • From technology limitations to business orientation
  • From getting a channel edge to building significant
    competitive edge

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