Whitepaper

White Papers

The role of the mobile application development platform in creating
business value through user experience

User experience has evolved from a “nice to have” to an essential attribute of the mobile app. It is fast outgrowing its smartphone origins to influence the very development and usage of the information system of the future. Today, UX is a powerful differentiator for mobile applications. Above all, a great user experience is also a source of strategic business value.

This whitepaper briefly analyses how platforms enables enterprises overcome limitations of conventional app development processes, with respect to user experience.

  • Enabling enterprises adopt a planned, strategic and consistent approach to UX
  • Helping enterprises institutionalize the above UX design process
  • Facilitating the enforcement of standards and guidelines
  • Shortening the development cycle

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Enterprise Mobility: Driving employee productivities and re-defining existing
enterprise application ecosystems

Across industries, enterprises today can no longer stay away from the changing paradigms in the technology landscape. With improved computing powers, storage capabilities, device portability and increased technology penetration, the technology frontiers have been pushed further. New trends such as the SMAC (Social Media, Mobile, Analytics and Cloud Computing) are becoming quite pervasive and are now the new market realities.

This paper analyses the internal impact of adoption of mobile
technologies with respect to the following areas:

  • Enabling enterprises adopt a planned, strategic and consistent approach to UX
  • Helping enterprises institutionalize the above UX design process
  • Facilitating the enforcement of standards and guidelines
  • Shortening the development cycle

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The mobile application development platform: Enabling the
enterprise mobility mindset

The mobile app in its various forms, namely enterprise, B2B and B2C, has become a vital cog in the organizational wheel – as a tool of enterprise productivity, as a medium of consumer engagement, and as a facilitator of stakeholder relationships. But even as enterprises embrace mobile app adoption they are grappling with its flip side, which is the multiplicity of operating systems & platforms, device types & form factors.

We believe, based on our experience with clients that this calls for
a three-way shift in the enterprise mindset. This whitepaper analyses,
these aspects in detail.

  • From an enterprise app to enterprise-wide appification
  • From technology limitations to business orientation
  • From getting a channel edge to building significant
    competitive edge

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