User experience has evolved from a “nice to have” to an essential attribute of the mobile app. It is fast outgrowing its smartphone origins to influence the very development and usage of the information system of the future. Today, UX is a powerful differentiator for mobile applications. Above all, a great user experience is also a source of strategic business value.
This whitepaper briefly analyses how platforms enables enterprises overcome limitations of conventional app development processes, with respect to user experience.
Across industries, enterprises today can no longer stay away from the changing paradigms in the technology landscape. With improved computing powers, storage capabilities, device portability and increased technology penetration, the technology frontiers have been pushed further. New trends such as the SMAC (Social Media, Mobile, Analytics and Cloud Computing) are becoming quite pervasive and are now the new market realities.
This paper analyses the internal impact of adoption of mobile
technologies with respect to the following areas:
The mobile app in its various forms, namely enterprise, B2B and B2C, has become a vital cog in the organizational wheel – as a tool of enterprise productivity, as a medium of consumer engagement, and as a facilitator of stakeholder relationships. But even as enterprises embrace mobile app adoption they are grappling with its flip side, which is the multiplicity of operating systems & platforms, device types & form factors.
We believe, based on our experience with clients that this calls for
a three-way shift in the enterprise mindset. This whitepaper analyses,
these aspects in detail.